This reduces the overall amount of code on a website and minimizes the risk of implementation errors. In other words, GTM only injects and executes a tag when a user triggers one. When a user triggers a tag (e.g., by clicking a link or loading a page), GTM retrieves it and injects it into your website code. Google Tag Manager works by using a single JavaScript code snippet that you add to your site as a container for all the tags you want to manage. Here are some examples of commonly tracked events: Tag Manager allows you to to track almost any kind of event or user behavior you can think of. So you won’t accidentally break your website by testing something. GTM mitigates these issues by allowing you to install, manage, and deploy marketing tags from within its software instead of in your website code.Īnd the software injects code snippets and marketing tags into your website code only when necessary. You need to place tags like these in your website code for Google Analytics and other platforms to function and collect data.īut with every addition and code change, you risk forgetting about, losing, or breaking tags (or other website elements). Other common examples include Google Analytics event codes, Google Ads conversion scripts, Meta Pixel code, and remarketing tags.
GOOGLE TIME MANAGER INSTALL
The most common example of a marketing tag is the Google tag used to install Google Analytics and other Google products. Marketing tags are small snippets of code that track user actions and collect data.
Google Tag Manager (GTM) is a free tool that enables you to install, store, and manage marketing tags without modifying website code.
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